le blog

The best thing about my job is there is no such thing as a typical day. I like it that way which is why I started my own studio in 2000. I work on anything creative from illustration and prints to ad campaigns, corporate id, set designs, apparel, product design and even interiors. It is exciting, I never know what is around the corner and I am always inspired!

The creative process is what I love about my job. It isn’t just making something look pleasing, it is about solving a puzzle. I love speaking to a client to take a brief. Usually, they have a product with no packaging or a concept with no product, or a film with no set, or a company with no identity. It is a great pleasure to break down what they are trying to achieve, give it something original, inject personality and a visual presence. As for what it looks like, that is the easy part. I can usually see it in my head before the client is even finished speaking. The challenge is always trying to create a ‘trick’ or concept by decoding the meaning of the thing you are designing and bringing that meaning to the way you approach it visually.

Absolutely everywhere. You are spoilt with inspiration if you are looking for it.

(above) Some of the characters available through the Other Shop for Illustrations

Who do you admire creatively?
Mostly people with something of substance to say and the guts to say it.

What has been a career highlight?
I was fortunate enough to start my design career at Saatchi & Saatchi, Sydney. That opened my eyes to the advertising industry and has opened doors ever since. I had fantastic opportunities there to work on big accounts and really push my work. But I would have to say that the highlights of my career are probably the least glamourous jobs, creating identities or product ranges for new companies just starting out. When someone comes to me with a great idea and I get to bring their dreams to life by providing a visual, that is pretty cool. One minute it is in their head and it all seems so impossible. Then to be able to give them something tangible to take to the world is so exciting and rewarding.

Ooohhh, tricky! I have a weakness for furniture. This question is too hard. I think it would have to be a hand made teak outdoor table and chairs I have. It is made up of thin slats of wood made into these open cubes. I fell in love with it in a furniture store and ended up swapping an artwork for it! It is smack bang in the middle of my favorite place, the garden.